Veturi
Sundararama Murthy (b. 29 January 1936) (popularly known as Veturi) is
a Telugu poet more popular for his film songs. He is a disciple of the
legendary Viswanatha Satyanarayana. While working as a journalist,
Veturi got his first break in movies through Dr.K.Viswanath. Later, he
would go on to pen thousands of songs. NT Rama Rao, the legendary actor
and director too had employed him for a number of movies.
He
worked as journalist for prominent magazines like Andhra Patrika and
Andhra Prabha. Later, he started penning lyrics. He penned over 10,000
songs so far. Veturi wrote a large variety of songs ranging from
classic poetry to the folk and mass ones. He is also the second
lyricist from Telugu film industry to win the National Film Award for
Best Lyrics for the song Raalipoye puvva neeku ragaalenduke from the
picture Maathrudevobhava (Music: Keeravani M, Director: Ajay Kumar,
Producer: Rama Rao K S) in the year 1994. But he gave back the award
since Telugu was not recognized as an ancient language. That is his
love on Mother Tongue
Veturi cherishes his professional
relationship with the national award winning Telugu film director,
Dr.K.Viswanath and the renowned music composers K. V. Mahadevan &
maestro Ilaiyaraaja.
Veturi is a relative of the late Veturi
Prabhakhar Sastry, whose blood line runs throughout the world, in
countries such as: India, USA, Britain, Australia, Canada, France,
Italy, etc.
Veturi has a unique style, which no one could
imitate. He has got amazing capabilities in language as well as
imagination/creativity. His style is romantic with deep feelings.
Sometimes, he prefers to swerve from his style to provide lip-sync for
dubbing movies.
He is a master of the language. The language, he
uses in lyrics, ranges from meaningless words to most meaningful words
in life. Many a time, he pens phrases which have no apparent purpose;
but they possess in-depth meaning. An example is: gasagasala kougilinta
which translates to your hug is as intoxicating as the seeds on the
poppy plant. He conveys the most unexplainable feelings in simple
words. An example is: anagala raagamai toluta veenualalarinchi, analEni
rAgamai maralA vinipinchi which translates to (the music of your flute)
pleased my ears once, later it resounded in my heart as an
unexpressible feeling.
His knowledge in classical telugu poetry
is evident from the figures of speech (alankaaralu). Here are three
verses from the same song: acceruvuna acceruvuna viccina kannulajUDa
(They watched Lord Krishna in wonder dancing in the lake), aabaala
gopaalam aabaalagobaaluni (everyone watched the Little Krishna),
aaradha aaradhanaageeti palikiMci (Radha sang a devotional song). It
can be observed that the same word is juxtaposed with different
meanings (a figure of speech in Telugu, yamakam).
He uses a lot
of classical objects in fresh similes. Objects like ponnacheTTu,
tyAgarAjakIrtana (Tyagaraja's song), Rutuvulu (Seasons), Raagas have
all been used extensively in his songs. One such song from
SundaraakanDa uses all grammatical rules of Telugu in a romantic
conversation between lovers (Ex: mattuga mallelu attaru chindE vELa
champakamaalalu sompulakistaavaa). These songs stand as proofs of his
knowledge in various subjects.
His imagination ranges from most
creative similes like bhoodari lo neelambari, maa seemake cheenambari
to most vulgar comparisons like muDideeste moopuram, paruvaala gopuram.
Particularly when it comes to writing more serious lyrics like those of
Shankarabharanam, his imagination prowess has been proved a number of
times.
Veturi faced a lot of criticism that he includes a lot of
vulgarity when it comes to mass films. Examples are: "puttintollu
tarimesaru...", "muDi deeste moopuram, paruvaala gopuram" etc., Many
people feel that Veturi has degraded the quality of Telugu lyrics as
much as he added quality work to it. However, this was done by him
yielding to the pressures of directors as he himself revealed on his
birthday 10th February.
He got the National Film Award for Best
Lyrics for his song in the film Matrudevobhava for the song "raalipoye
puvva neeku raagalenduke". Many people feel that it has been a great
injustice to such a veteran artist to give only one national award. He
declared that he would return the national award if Telugu is not given
the status of classic language by the Government of India.
National Awards
He
got the National Film Award for Best Lyrics for his song in the film
Matrudevobhava for the song "raalipoye puvva neeku raagalenduke". Many
people feel that it has been a great injustice to such a veteran artist
to give only one national award. He declared that he would return the
national award if Telugu is not given the status of classic language by
the Government of India.
Nandi Awards
He got Nandi award for best lyricist from the Government of Andhra Pradesh a number of times. Some of his Nandi awards include:
Song: "maanasa viiNaa madhu giitam", Movie: "Pantulamma", Year: 1976
Song: "ii duryOdhana duSSaasana durviniita lOkamlO", Movie: "PratighaTana", Year: 1985
Song: "aakaaSaana suuryuDunDaDu sande vELakE", Movie: "Sundara kaanDa", Year:
Manaswini Awards
Song: "vENuvai vacchaanu bhuvanaaniki", Movie: "MaatrudEvO bhava", Year: 1992
Song: "aakaaSaana suuryuDunDaDu sande vELakE", Movie: "Sundara kaanDa"